Auerbach & Steele - Opticians in Chelsea Kings Road

Founded in 1996, we are renowned for our unparalleled customer service, innovative use of technology, clinical excellence and a design led range of optical frames and sunglasses. We like to think of ourselves as no ordinary opticians.

We like to think of ourselves as no ordinary optician. We are proudly independent. Our clinical excellence is second to none. We stock frames we love. We employ and train and reward a team that loves working here. We give our customers the time they need to make unhurried decisions. We have built longstanding relationships with them and they value our very personal approach and the continuity of care they receive. In fact, their word of mouth recommendations mean we do little to advertise our products and our services. High praise indeed.